Heidi Swapp's American Dream


"I believe that if you can't change your situation, you have to change the way you look at it! My dream is continually evolving and growing! Life is a gift! Make the most of it!" -- Heidi Swapp

A memory keeper and storyteller, Heidi Swapp has created a name and brand to help others capture and preserve life's moments--the big and the small. Because as Heidi says, "our memories are all we can keep; they are worth capturing and documenting."

Home and party decor, memory planners and scrapbooks, cards and instant photo accessories, Heidi has created an inspiration empire while doing what she loves most. Taking inspiration from her daily life and turning those ideas into reality has lead to Heidi's products being sold in Michaels, Hobby Lobby, Target, JoAnn, and craft stores nation-wide. 

Screen_Shot_2016-07-20_at_10.28.21_AM.png

(Photo source via Instagram @HeidiSwapp)

Screen_Shot_2016-07-20_at_10.29.01_AM.png

(Photo source via Instagram @HeidiSwapp)

We couldn't be more grateful to have Heidi Swapp sharing what she's learned while chasing her American Dream:

"I have always loved hard work! I always had cool jobs, and loved going to work. After college, as we were starting our family, I found myself struggling with balancing my ambition and creativity with the real daily responsibility of being a new mom. But I loved the fulfillment that came from putting my crazy ideas to work and trying new things. My 'Scrapbooking' career (super unexpected, but so perfect) started taking off, and I found myself with a successful creative brand and 5 kids!

image1-2.jpg

As I was teaching my first 'global' online year long class, we also decided to move our family to China, to chase my husband's dream! After an amazing 18 months in Beijing - circumstances outside our control left us in a dire financial situation, and essentially- we lost everything we had worked for... We were jobless, houseless and for a little while... hopeless.

Our situation required a full scale reset! We moved to Utah for Eric to finish school, and I pushed myself to learn new skills, and work in a different way with new partners, and new opportunities. I worked harder than I ever had. It was all on the line. I was pretty scared; super humbled. Since that time, wonderful key people have mentored me, encouraged me, believed in me, and enabled me to follow my dream. My passion for memory keeping, and making pretty stuff...and especially sharing my ideas, has driven me and filled me with joy!

Balance in my days still eludes me.

Heidi_Swapp_American_Dreamer.jpg

I am deeply humbled and thankful to be a mom. I am also grateful beyond words that my passion of memory keeping has sustained me through my most difficult challenge of losing a child to suicide in 2015. I believe that if you can't change your situation, you have to change the way you look at it! My dream is continually evolving and growing! Life is a gift! Make the most of it!"